MKTG 481-1 (35377)

Marketing in Emerging Markets

This class has been cancelled due to low enrollment.

The term emerging markets is used to describe a nations's social or business activityin the process of rapid growth and industrialization.  Emerging markets amid signs that emerging econimics are continuing to grow at a rapid pace and are now less vulnerable to the threat of weaker global demand.  Economic growth is still anticipating to be higher than developed markets.  Emerging market economics are by and large situated in the five regions: Latin America, Central & Eastern Europe, South & Southeast Asia, East Asia, and Middle East &Africa.  Brazil is the largest in Latin America, Russia in the Central & Eastern Europe, India in South & Southeast Asia, China in East Asia, and Saudi Arabia in Middle East & Africa.  This course gives an introduction to and basic understanding of emerging markets.  We review historical trends and contemporary events to examine distinct socio-cultural, politico-legal, economic, and institutional context of the emerging markets.  We explore the challenges and opportunities of emerging markets.  Focus is on key functions of participation in the emerging markets-management, marketing operations, finance, and on how women leaders may sucessfully negotiate these markets.  The focus will be more on India, China.

Note: Matriculated students MUST register using their MyCsusm portal. 

Non-matriculated students should contact prior to registering.  

For detailed information about student fees, adding or dropping a course and refund information please visit: 




Course No: 35377
Units: 1.0
Begin Date: May 28, 2013
End Date: May 31, 2013
Begin Time: 8:30 am
End Time: 12:00 pm
Meeting Days: TWThF
Location: TBD
Instructor: Beverlee Anderson
**Please see course description above for how to register and pay for this course.