Foundation course providing an overview of the role and process of marketing as a system of exchanges within society, the economy, and business organizations. Includes strategic planning, market segmentation, environmental scanning, marketing strategies, marketing mix elements, consumer and business buying behaviors and marketing research.
May not be taken for credit by students who have received credit for MKTG 302 or SSM 305. Enrollment restricted to students who have completed all lower-division pre-business core (major status in Business Administration – i.e. attained business status). .
Note: Matriculated students MUST register using their MyCsusm portal.
Non-matriculated students should contact firstname.lastname@example.org prior to registering.
For detailed information about student fees, adding or dropping a course and refund information please visit: http://www.csusm.edu/el/creditcourses/summer/refunds.html