MKTG 305 (35376)

MKTG 305

Principles of Marketing

*Add/Drop Period is June 1 – June 7, 2013.
To register for this class, you MUST receive a permission number from the instructor.

Foundation course providing an overview of the role and process of marketing as a system of exchanges within society, the economy, and business organizations. Includes strategic planning, market segmentation, environmental scanning, marketing strategies, marketing mix elements, consumer and business buying behaviors and marketing research.

May not be taken for credit by students who have received credit for MKTG 302 or SSM 305. Enrollment restricted to students who have completed all lower-division pre-business core (major status in Business Administration – i.e. attained business status).  .

 Note: Matriculated students MUST register using their MyCsusm portal. 

Non-matriculated students should contact prior to registering.  

For detailed information about student fees, adding or dropping a course and refund information please visit: 








Course No: 35376
Units: 4.0
Begin Date: June 1, 2013
End Date: July 6, 2013
Begin Time: 12:00 pm
End Time: 4:00 pm
Meeting Days: M/W/F
Location: San Marcos
Instructor: Gayle Belch
**Please see course description above for how to register and pay for this course.