An overview of service quality with marketing frameworks and strategies used by manufacturing and service firms to compete effectively through service. Includes: gap analysis of service quality, services marketing triangle, marketing mix for services, service blueprinting, consumer behavior, service encounter analysis, services research methods and demand management.
May not be taken for credit by students who have received credit for SSM 305. Enrollment restricted to students who have completed all lower- division pre-business core (major status in Business Administration — i.e. attained business status). Prerequisite: MKTG 302 or MKTG 305 or SSM 305 with a grade of C (2.0) or better.
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Non-matriculated students should contact firstname.lastname@example.org prior to registering.
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