MKTG 315 (35052)
MKTG 315
 
 Services Marketing
*Add/Drop Period is June 1 – June 7, 2013.
To register for this class, you MUST receive a permission number from the instructor.
*

An overview of service quality with marketing frameworks and strategies used by manufacturing and service firms to compete effectively through service. Includes: gap analysis of service quality, services marketing triangle, marketing mix for services, service blueprinting, consumer behavior, service encounter analysis, services research methods and demand management.

May not be taken for credit by students who have received credit for SSM 305. Enrollment restricted to students who have completed all lower- division pre-business core (major status in Business Administration — i.e. attained business status). Prerequisite: MKTG 302 or MKTG 305 or SSM 305 with a grade of C (2.0) or better.

Note: Matriculated students MUST register using their MyCsusm portal. 

 

Non-matriculated students should contact cobaadvising@csusm.edu prior to registering.  

For detailed information about student fees, adding or dropping a course and refund information please visit: http://www.csusm.edu/el/creditcourses/summer/refunds.html 


 

 

 

Course No: 35052
Units: 2.0
Begin Date: June 1, 2013
End Date: July 6, 2013
Begin Time: 12:00pm
End Time: 4:10pm
Meeting Days: T/Th
Location: TBA
Instructor: George Shargi
**Please see course description above for how to register and pay for this course.