Sports Marketing will build upon the marketing knowledge base from Principles of Marketing and provide an overview of the issues faced by marketing managers within the sports industry. Students will be introduced to the unique characteristics of the sports product and also examine marketing mix strategies as they relate to the sports industry. The course also examines how any organization can use sports to achieve its marketing objectives by addressing topics like sponsorship, licensing, and stadium naming rights.
Also, the pre-requisites are completion of lower division pre-business core and MKTG 305.
Note: Matriculated students MUST register using their MyCsusm portal.
Non-matriculated students: This class has 1 or more pre requisites. In order to add this class you will need to bring documentation ( ex: unofficial/official transcript) showing you have completed the course pre-requisites or the equivalent to Extended Learning for review.